One of the most important things you’ll need to do when writing a Kindle book is decide on a niche topic. In this section we are going to talk about how to choose a niche by browsing on Amazon and doing a little Google research.
Choosing a Niche
Everything - whether it’s in opening a brick and mortar store, an online store or affiliate site, a service business, or becoming a Kindle publisher ... everything starts with choosing a niche.
A niche, in its simplest form is an area where you’ll present yourself as the specialist, a very specific form of targeting your market.
A quick trip to Amazon.com will reveal numerous categories, however, we are only interested in those sub categories under Kindle Books.
Let's say that through your keyword research you’ve discovered that "Health and Fitness" is a hot target niche. A quick trip to the Amazon Kindle site shows us that "Health, Fitness and Dieting" is listed as a Category. Great. We can start writing on that topic, right? Not yet.
As illustrated in the graphic image below you need to drill down to the lowest denominator in your chosen niche. You’ll have a much better opportunity for success to choose narrow niches known in the Internet world as micro-niches, than to choose the broader niches.
Even though Health, Fitness and Dieting is a very hot broad niche, if you choose to target that category you’ll have a hard time ranking in the top 100 for that broad category.
As you can see under that broad category there are 15 sub categories, and each of these sub categories have micro categories.
By continuing to drill down, clicking on any link in the Browse list will take you even further into the niche.
In my example, I've decided to write on anti-aging. A hot topic, I think. I've chosen Health, Fitness and Dieting > Personal Health > Aging.
And, when I click on Aging, I find I have come to the end of my category list. This is the ultimate micro niche I will target in this example - my starting place for choosing a hot niche target for my book.
You’ll have a much better chance of getting to the top 100 by drilling down to the lowest micro-niche category than you’ll if you try the buckshot approach under Health, Fitness and Dieting.
In this example, the topics are limitless because of the huge baby boomer society who are just entering into the "golden" years and finding it not so golden.
Note: When you’ve finished writing your book and are submitting it to Amazon you may choose 2 categories.
I suggest choosing the broad category, Health, Fitness and Dieting in our example, and the micro-niche category: aging.
This will give us the ultimate opportunity to crush the competition in that niche. No matter which niche category, sub category and micro niche category you ultimately choose to get started in, be sure to choose one that is in demand and one that you can segue into other related topics as this is very important to becoming an expert in your field.