When an author writes multiple topics in the same, or closely related categories they are often referred to as "experts in their field". What makes them an expert? It's really no secret, when you write several Kindle books in the same or related topics under the same pen name you’ll quickly become
known as a specialist in that field. That's what turns you into an overnight expert in your chosen niche.
Write "Same Niche" Topics
Continuing with our example target niche, you should write on several related topics that will be of interest to anyone purchasing books on the topic of health and fitness as related to aging, such as "anti-aging secrets", "sex after 60", "how to retire without stress" and numerous other topics. By targeting subjects in the same genre/niche you’ll quickly cinch your expert status and make more sales, which is your ultimate goal.
Choose a Good Pen Name
Amazon allows you to open one Kindle publishing account, however, you may choose several pen names under which to write. This is great for cementing your expert status. If for example, you start out writing in a niche about cooking, and later want to target a niche about finances, using the same pen name will be confusing to people and hurt your expert status. You’ll lose sales.
Little Known Secret: Choose a pen name that people in your demographic research will relate to and you’ll get more sales.
Think how names have changed over the years. In the early 1900's you saw men named Woodrow, Edison, Josiah and women with names like Martha, Matilda and Cora.
These are known as "old fashioned names" today, while names such as Kyle, Aiden, Logan, Mia and Alexis are more common for babies today.
So, while choosing a pen name can seem to a daunting task, it doesn't need to be too difficult. Simply choose two names that your target audience can relate to. In our example of targeting the "aging" micro niche, this would be a name common to the time period between 1945 and 1965.
Where do you find such a name? Sites that have baby names are a great place to start. The Social Security site of the US government has a list of the most popular names for any given year. Simply search for a year and choose a couple of names from the boy and girl lists you’ll find there.
Your target audience will relate to those names because they were born in that generation. If you need common names for other countries, simply do a Google Search in your country for "common baby names 2013", replacing 2013 with the year that will fit your niche market.
In the graphic image you’ll see names from 1950 for male and female babies. To create a great pen name, simply choose a couple of names from the same or both lists and combine these. For example, Robert James, John Michael, Diane Stevens, Dennis Paul. In some instances you may need to add an "s" to the name to make it a surname.
However, in a short time you’ll have a pen name that will match your target audience, thus increasing your status as an expert in the field.
Moving right along ...
Okay, now that you’ve chosen your niche and have determined to write a series of books in that niche, it's time to start writing.